I work independent or in a team, where I’m used to every approach from waterfall to lean development. Documenting R&D, ideas and choices – and having a design document or other means to aggregate all this, ensures the best results.

Post-its ideas

Gathering data during a project kick-off meeting

In all my years of experience, no project or company was ever the same. Having a method and sticking to it gives structure and best results. However, sometimes boxes cannot be checked due to restrictions in time, budget or resources.

Have a look on the right what a typical project entails. There are usually some loops and iterations to be done. But in the end, both users and stakeholders will be satisfied.


I start by looking at all the data I can get my hands on to inform my process. This includes current users, customer personas, potential customers, competition and so on.


Interactions, sketches, layouts, ideas come together. Wireframes fefine position, size and proportions of elements of screens. It’s quicker than Photoshop and encourages feedback.


Think of these as interative wireframes. Enables testing before development has even started. Especially with complex products, these help stakeholders to better grasp interactions and experience.


Time to put those designs to the test. This is where the R&D phase really pays off. Select and engage audience in user stories, wireframes and/or prototypes to gather data I can use to enhance designs.


Let’s fire up Photoshop and let’s turn those wireframes into something gorgeous. This can be done by me or a specialist visual designer. Depending on the fidelity of the wireframes, the design can be a skin or something entirely different! 


The best way to understand how actual users experience the finished product. If the user cannot figure out how to complete a purchase, no amount of “but I really like the design!” comments are going to make up for it.

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